Used primarily as an intermediate in the synthesis of liquid crystal compounds for display technologies. Its rigid cyclohexyl-benzene structure with a bromine functional group makes it valuable in forming biaryl linkages through coupling reactions, especially in creating rod-like mesogens. Commonly employed in the production of advanced liquid crystal mixtures for LCDs, where it contributes to thermal stability and optimal dielectric anisotropy. Also utilized in research for developing new organic semiconductors and optoelectronic materials due to its predictable molecular orientation and reactivity.