This compound is primarily utilized in organic synthesis as a key intermediate for the production of various pharmaceuticals and fine chemicals. Its structure, featuring a bromophenyl group and a β-keto ester moiety, makes it a versatile building block for constructing more complex molecules. It is often employed in the synthesis of heterocyclic compounds, which are crucial in drug development. Additionally, it can be used in cross-coupling reactions, such as Suzuki or Heck reactions, to introduce the bromophenyl group into target molecules. Its reactivity also allows for further functionalization, making it valuable in the development of agrochemicals and specialty materials.