Used primarily in organic synthesis, this compound serves as a key intermediate in the production of various pharmaceuticals, particularly those involving brominated aromatic structures. Its reactive ketoester group makes it valuable for constructing complex molecules through condensation or cyclization reactions. Additionally, it finds application in the development of agrochemicals, where its bromophenyl moiety contributes to the biological activity of the final product. Researchers also utilize it in the synthesis of fine chemicals and specialty materials, leveraging its ability to introduce functional groups into target molecules.