Used as a key intermediate in the synthesis of various pharmaceuticals, particularly in the development of anti-inflammatory and antimicrobial agents. Its structure allows for easy functionalization, making it valuable in medicinal chemistry for building more complex molecules. It is also employed in the preparation of agrochemicals and specialty organic compounds where a brominated aromatic-cyclohexanedione framework is required. The compound's reactivity supports its use in cross-coupling reactions, enabling the formation of carbon-carbon bonds in advanced synthetic pathways.