Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the preparation of beta-blockers and other cardiovascular drugs. It serves as a building block for introducing bromoethyl functional groups into more complex molecules. Commonly employed in organic synthesis for constructing heterocyclic compounds and in the development of kinase inhibitors. Its benzyloxy-phenyl structure allows for further functionalization through cross-coupling reactions, making it valuable in medicinal chemistry research and drug discovery.