Used primarily as an intermediate in organic synthesis, it plays a crucial role in the production of pharmaceuticals, agrochemicals, and dyes. It is employed in the manufacture of fragrances and flavoring agents due to its ability to introduce the 2-methylbenzyl group into various compounds. Additionally, it serves as a key reagent in the development of specialty chemicals, including corrosion inhibitors and surfactants. Its reactivity in alkylation and substitution reactions makes it valuable in creating complex organic molecules for industrial and research applications.