This chemical is primarily utilized in the synthesis of liquid crystalline materials due to its ability to form stable mesophases. Its long alkyl chains contribute to the self-assembly properties, making it suitable for applications in display technologies, such as LCD screens, where precise molecular alignment is crucial. Additionally, it serves as an intermediate in organic synthesis, particularly in the preparation of surfactants and amphiphilic compounds, which are essential in detergents, emulsifiers, and other industrial formulations. Its benzyl bromide group also makes it a valuable building block in polymer chemistry, enabling the creation of functionalized polymers with tailored properties for coatings, adhesives, or advanced materials.