Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of more complex aromatic structures. Its bromomethyl group allows for easy substitution reactions, making it valuable in pharmaceutical and agrochemical synthesis. It is often employed to introduce benzyl ether functionalities into molecules, which can act as protecting groups or structural motifs in drug development. Additionally, it finds use in the production of liquid crystals and functional polymers due to its rigid aromatic framework and reactivity.