Used primarily as a versatile intermediate in organic synthesis, especially in pharmaceutical and agrochemical industries. Its halogen substituents allow for selective cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. The bromomethyl group can be further functionalized to introduce esters, ethers, or carbon chains, making it valuable in the development of bioactive molecules. It is also employed in the synthesis of ligands and functional materials where controlled substitution patterns on aromatic rings are required.