Used as a key intermediate in organic synthesis, particularly in pharmaceuticals and agrochemicals. The compound’s dual functional groups—bromide and alcohol—allow for selective reactions, enabling the construction of complex molecules. It is commonly employed in the preparation of benzylated compounds, drug derivatives, and polymers. Its reactivity makes it suitable for alkylation and cross-coupling reactions, often used in the development of active pharmaceutical ingredients (APIs). Additionally, it serves as a building block in the synthesis of fluorescent probes and functionalized resins for solid-phase synthesis.