Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its reactive bromomethyl group allows for easy substitution, making it valuable in the formation of carbon-carbon and carbon-heteroatom bonds. Commonly employed in the synthesis of functionalized aromatic compounds, including dyes, fragrances, and bioactive molecules. Also utilized in the development of specialty polymers and as a building block in medicinal chemistry for introducing benzyl functionalities.