Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals and fine chemicals. Its bromo and methoxy functional groups allow for selective reactions, such as cross-coupling or nucleophilic substitutions, making it valuable in constructing complex molecules. It is also employed in the development of active pharmaceutical ingredients where an aryl-alkyl backbone with specific substitution patterns is required. Additionally, it can act as a building block in the synthesis of agrochemicals and specialty polymers.