Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its bromomethyl group allows for easy substitution reactions, enabling the introduction of various functional groups. The tert-butoxy group acts as a protecting group for phenols, making this compound valuable in multi-step syntheses where selective reactivity is required. Commonly employed in the development of agrochemicals, dyes, and specialty polymers due to its stability and reactivity profile.