Used as a key intermediate in the synthesis of pharmaceuticals and agrochemicals due to the reactivity of the bromomethyl group, which readily undergoes nucleophilic substitution. Commonly employed in the preparation of functionalized aromatic compounds, especially in the development of active ingredients in herbicides and insecticides. Also utilized in organic research for introducing the tert-butylbenzyl moiety into larger molecules, aiding in the creation of specialty polymers and functional materials. Its stability and selective reactivity make it valuable in multi-step synthetic routes.