Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of active pharmaceutical ingredients (APIs) where the cyclopropyl and benzyl bromide functionalities allow for further functionalization. Its structure enables coupling reactions in medicinal chemistry, making it valuable in creating analogs for drug discovery. Also employed in the preparation of agrochemicals and specialty organic compounds requiring rigid aromatic-cyclopropyl motifs. The bromomethyl group acts as a reactive site for nucleophilic substitution, facilitating the introduction of the 4-cyclopropylbenzyl moiety into larger molecules.