Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals, agrochemicals, and fine chemicals. Its reactive bromine functionality allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the formation of carbon-carbon bonds. It is also employed in the development of functionalized aromatic compounds for use in materials science and drug discovery. The presence of the methyl group on the aromatic ring offers potential for further side-chain modification, increasing its utility in multi-step synthetic routes.