Used as a key intermediate in the synthesis of agrochemicals and pharmaceuticals, particularly in the production of certain fungicides and plant growth regulators. Its reactive bromomethyl group enables easy coupling with nucleophiles, making it valuable in building complex organic molecules. Commonly employed in research settings for modifying aromatic compounds and introducing cyano and methoxy functionalities in targeted synthesis. Also utilized in the development of liquid crystals and specialty polymers due to its structural rigidity and polarity.