Used as a key intermediate in organic synthesis, particularly in pharmaceuticals and agrochemicals. Its reactive bromomethyl group allows for easy alkylation and attachment to other molecular frameworks. Commonly employed in the preparation of active pharmaceutical ingredients (APIs) where the isopropylbenzene moiety is part of the target structure. Also utilized in the synthesis of functionalized polymers and specialty chemicals due to its ability to undergo substitution reactions with nucleophiles. Its stability and reactivity profile make it suitable for controlled reactions in multi-step synthetic routes.