Primarily used in organic synthesis, this compound serves as a key intermediate in the production of various pharmaceuticals and agrochemicals. It is particularly valuable in the creation of complex molecules due to its reactive benzyl bromide group, which facilitates the introduction of the 3,4-dimethylbenzyl moiety into target structures. Additionally, it is employed in the development of specialty chemicals, including dyes and fragrances, where its specific aromatic substitution pattern is essential for achieving desired properties. Its role in cross-coupling reactions also makes it useful in material science for designing advanced polymers and coatings.