(2,4-Dibromophenyl)methanol is primarily utilized in organic synthesis as an intermediate for the production of various pharmaceuticals and agrochemicals. Its structure, featuring bromine atoms and a hydroxyl group, makes it a valuable building block in the development of complex molecules. It is often employed in the synthesis of active pharmaceutical ingredients (APIs) where brominated aromatic compounds are required. Additionally, it serves as a precursor in the creation of specialty chemicals, including dyes and pigments, due to its ability to undergo further functionalization. In research, it is used to study brominated aromatic compounds' reactivity and behavior in catalytic processes.