Used as a key intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of bioactive molecules that leverage the benzotriazole scaffold for enhanced stability and binding properties. Its bromo and methyl functional groups allow for selective cross-coupling reactions, making it valuable in medicinal chemistry for constructing complex heterocyclic systems. Commonly employed in Suzuki and Heck reactions to introduce the 1-methylbenzotriazole moiety into larger structures, it aids in the design of kinase inhibitors, antimicrobial agents, and functional materials. Also finds use in materials science as a building block for ligands in catalysis and in the preparation of fluorescent probes due to the inherent photophysical properties of the triazole ring.