Used primarily in organic synthesis, this compound serves as a versatile intermediate in the production of pharmaceuticals, agrochemicals, and specialty chemicals. Its bromine and nitrile functional groups make it valuable for cross-coupling reactions, such as Suzuki or Sonogashira reactions, enabling the construction of complex molecular structures. It is also employed in the development of liquid crystal materials and dyes due to its aromatic properties. Additionally, it finds application in research for designing and synthesizing novel compounds with potential biological activity.