This chemical is primarily utilized in organic synthesis as a versatile intermediate. It serves as a building block in the preparation of various pharmaceuticals, agrochemicals, and specialty chemicals. Its bromo and nitrile functional groups make it a valuable precursor for cross-coupling reactions, such as Suzuki or Sonogashira couplings, enabling the creation of complex molecular structures. Additionally, the methoxy group enhances its reactivity in electrophilic substitution reactions, making it useful in the development of biologically active compounds. It is also employed in research and development for designing new materials and ligands in coordination chemistry.