This chemical is primarily utilized in organic synthesis as a versatile intermediate for the development of more complex molecules. Its structure, featuring bromo, ethoxy, and methoxy substituents, makes it particularly useful in cross-coupling reactions, such as Suzuki or Buchwald-Hartwig couplings, which are essential in the production of pharmaceuticals and agrochemicals. Additionally, it serves as a building block in the synthesis of liquid crystals, which are critical components in display technologies like LCDs. Its nitrile group also allows for further functionalization, enabling the creation of diverse chemical entities for research and industrial applications.