Used as an intermediate in the synthesis of pharmaceuticals, particularly in the development of kinase inhibitors for cancer treatment. The bromide substituent enables versatile cross-coupling reactions for further derivatization. It also serves in the preparation of liquid crystal materials for display technologies due to its stable aromatic structure, polarity, and ether linkage. Its nitrile, ether, and bromide functional groups facilitate diverse chemical modifications, making it valuable in organic synthesis and medicinal chemistry research.