This compound is primarily utilized in organic synthesis as an intermediate for the development of more complex chemical structures. Its functional groups, including the bromo and methoxy substituents, make it a versatile building block in the preparation of pharmaceuticals and agrochemicals. Specifically, it is often employed in cross-coupling reactions, such as Suzuki or Buchwald-Hartwig couplings, to create biologically active molecules. Additionally, it serves as a precursor in the synthesis of fine chemicals and specialty materials, where its aromatic core and substituents allow for further functionalization. Its application is particularly relevant in medicinal chemistry for the design of drug candidates targeting various diseases.