This compound is primarily utilized in organic synthesis as an intermediate for the development of more complex chemical structures. Its functional groups, including the bromo and methoxy substituents, make it a valuable building block in the preparation of pharmaceuticals, particularly in the synthesis of active pharmaceutical ingredients (APIs) with specific therapeutic properties. Additionally, the tert-butyl ester group enhances its stability, making it suitable for use in reactions requiring controlled conditions. It is also employed in research settings for the study of chemical reactivity and mechanisms, particularly in the context of esterification and halogenation processes.