Methyl 4-(2-hydroxyethyl)benzoate is widely used in the cosmetic and personal care industry as a key ingredient in skincare formulations. It functions as a solvent and stabilizer, enhancing the texture and consistency of products like creams, lotions, and serums. Its ability to improve the absorption of active ingredients makes it valuable in anti-aging and moisturizing products. Additionally, it is employed in the synthesis of fragrances, contributing to the longevity and stability of scent profiles. In pharmaceuticals, it serves as an intermediate in the production of certain drugs, particularly those targeting dermatological conditions. Its versatile properties make it a valuable component in various industrial applications.