This chemical is primarily utilized in organic synthesis as an intermediate for the production of more complex molecules. It is often employed in the development of pharmaceuticals, where its structure can be modified to create compounds with potential therapeutic effects. Additionally, it serves as a building block in the synthesis of specialty chemicals used in agrochemical research, particularly in the design of herbicides or fungicides. Its bromine and methoxy groups make it a versatile reagent for further functionalization in various chemical reactions.