This chemical is primarily utilized in organic synthesis as an intermediate for the production of more complex molecules. Its structure, featuring both a bromo and a hydroxyl group, makes it a versatile building block in the development of pharmaceuticals, agrochemicals, and specialty chemicals. In pharmaceutical research, it is often employed in the synthesis of active pharmaceutical ingredients (APIs) due to its ability to undergo various chemical transformations, such as coupling reactions or substitutions. Additionally, it can be used in the preparation of dyes, pigments, or other functional materials where specific aromatic frameworks are required. Its ester group also allows for further derivatization, enhancing its utility in diverse chemical processes.