This chemical is primarily utilized in organic synthesis as a versatile building block for creating more complex molecules. Its bromoethynyl group serves as a reactive site for coupling reactions, such as Sonogashira coupling, enabling the formation of carbon-carbon bonds. This makes it valuable in the development of pharmaceuticals, where it can be used to construct biologically active compounds. Additionally, it is employed in materials science for the synthesis of advanced polymers and organic electronic materials, contributing to the production of conductive or luminescent materials. Its benzoic acid moiety further allows for functionalization or attachment to other molecular structures, enhancing its utility in diverse chemical applications.