This compound is primarily utilized in organic synthesis as an intermediate for the preparation of more complex molecules. It is particularly valuable in pharmaceutical research, where it serves as a building block for the development of active pharmaceutical ingredients (APIs). Its structure, featuring both a bromo and a dimethylamino group, makes it suitable for further functionalization through various chemical reactions, such as cross-coupling reactions, which are essential in drug discovery and development. Additionally, it can be employed in the synthesis of agrochemicals and other specialty chemicals, where its reactive sites allow for the creation of diverse derivatives with potential biological activity.