This chemical is primarily utilized in organic synthesis as an intermediate in the production of more complex molecules. It is often employed in the pharmaceutical industry for the development of active pharmaceutical ingredients (APIs), particularly in the synthesis of compounds with potential therapeutic properties. Additionally, it serves as a building block in the creation of agrochemicals, such as herbicides and pesticides, due to its reactive bromo and ester functional groups. Its isopropoxy group also makes it useful in the design of specialty chemicals and fine chemicals, where specific modifications to the aromatic ring are required.