Used primarily in organic synthesis, this compound serves as a key intermediate in the production of pharmaceuticals and agrochemicals. Its structure, featuring both a bromo and tert-butyl group, makes it valuable for creating complex molecules through cross-coupling reactions. It is also employed in the development of liquid crystal materials, contributing to advancements in display technologies. Additionally, its benzoic acid moiety allows for further functionalization, enabling its use in the synthesis of dyes and pigments.