Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals due to its aromatic carboxylic acid structure. Its methyl-substituted benzene ring enhances lipophilicity, making it valuable in designing active ingredients with improved bioavailability. Also employed in the production of dyes and specialty polymers where substituted benzoic acids contribute to thermal stability and resistance to degradation. Additionally, it serves as a building block in organic synthesis for introducing dimethylphenyl motifs in complex molecules.