Used as an intermediate in the synthesis of pharmaceuticals and fine chemicals, particularly in the development of bioactive compounds. Its functional groups—bromo, hydroxy, methoxy, and carboxylic acid—allow for selective chemical modifications, making it valuable in constructing complex organic molecules. Commonly employed in coupling reactions and heterocycle formation, it plays a role in creating drug candidates with potential antimicrobial, anti-inflammatory, or anticancer activity. Also utilized in research settings for the design of novel organic materials and enzyme inhibitors.