Used as an intermediate in the synthesis of pharmaceutical compounds, particularly in the development of anti-inflammatory and analgesic agents. It serves as a building block in organic reactions where bromoaryl and carboxylic acid functionalities are leveraged for coupling and functional group transformations. Also employed in research settings for designing kinase inhibitors and other biologically active molecules. Its structure allows for easy modification, making it valuable in medicinal chemistry for structure-activity relationship (SAR) studies.