Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals. It serves in the preparation of active ingredients requiring brominated aromatic scaffolds, particularly in the development of nonsteroidal anti-inflammatory drugs (NSAIDs) and certain fungicides. The bromo group allows for further functionalization via cross-coupling reactions, such as Suzuki or Heck couplings, making it valuable in building complex organic molecules. The carboxylic acid functionality enables conversion to esters, amides, or anhydrides for additional structural modifications. Also employed in research settings for the design of novel bioactive compounds and in the production of specialty chemicals requiring selective substitution patterns on aromatic rings.