Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of nonsteroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its structure, featuring a bromo substituent and a methylamino group ortho to the carboxylic acid, allows for selective derivatization, making it valuable in medicinal chemistry for constructing complex aromatic frameworks. Commonly employed in coupling reactions to introduce functionalized aryl groups in drug candidates. Also utilized in research settings for the preparation of receptor ligands and enzyme inhibitors.