Used as an intermediate in the synthesis of non-steroidal anti-inflammatory drugs (NSAIDs), particularly in the production of ibuprofen analogs. It serves as a building block in organic reactions where a benzoic acid derivative with a branched alkyl chain is required. Its structure allows for functionalization on the aromatic ring or modification of the carboxylic acid group, making it valuable in pharmaceutical research and development. Also employed in the preparation of esters and amides for use in fragrance and flavor industries due to its aromatic character and solubility properties.