Methyl 2-bromo-4-iodobenzoate is primarily used as a versatile intermediate in organic synthesis, particularly in the development of pharmaceuticals and agrochemicals. Its structure, featuring both bromo and iodo substituents, makes it a valuable building block for cross-coupling reactions, such as Suzuki or Sonogashira couplings, which are essential for constructing complex molecules. This compound is also employed in the synthesis of biologically active compounds, including potential drug candidates, due to its ability to introduce functional groups at specific positions on the aromatic ring. Additionally, it serves as a precursor in the preparation of advanced materials and specialty chemicals, where precise molecular design is critical.