Isopropyl benzoate is widely used as a solvent in various industries due to its effective dissolving properties. It is commonly employed in the production of fragrances and flavors, where it acts as a carrier or diluent for aromatic compounds. Additionally, it serves as a plasticizer in the manufacturing of polymers, enhancing flexibility and durability in materials. In the cosmetics industry, it is utilized in formulations of personal care products like lotions and creams, providing a smooth texture and aiding in the even distribution of ingredients. Its compatibility with other chemicals makes it a versatile component in industrial applications.