Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its structure allows for further functionalization through cross-coupling reactions or nucleophilic substitution, making it valuable in building complex molecules. Commonly employed in the development of bioactive compounds due to the presence of both amide and bromo functionalities, which can interact with biological targets or serve as reaction sites. Also utilized in research settings for the synthesis of benzamide derivatives with potential medicinal properties.