Used as an intermediate in the synthesis of pharmaceuticals, particularly in the development of compounds with potential anti-inflammatory and analgesic properties. It serves as a building block in organic reactions where the bromo group allows for further functionalization via cross-coupling reactions such as Suzuki or Heck couplings. The amide moiety provides a site for hydrogen bonding, making it useful in the design of bioactive molecules. Commonly employed in medicinal chemistry research for structure-activity relationship (SAR) studies due to its substituted aromatic scaffold.