Used primarily as an intermediate in organic synthesis, especially in the development of pharmaceuticals and bioactive molecules. Its structure allows for further functionalization, making it valuable in constructing complex aromatic and heterocyclic compounds. Commonly employed in medicinal chemistry for designing enzyme inhibitors and receptor ligands due to the presence of both benzamide and bromoaryl moieties. The bromine atom enables cross-coupling reactions such as Suzuki or Heck reactions, facilitating the creation of diverse molecular frameworks. Also utilized in the synthesis of potential anti-inflammatory, antimicrobial, or anticancer agents during drug discovery research.