Used as an intermediate in organic synthesis, particularly in the pharmaceutical industry for developing active pharmaceutical ingredients. It serves as a building block in the preparation of more complex molecules due to the presence of both amide and aromatic methyl functionalities. Commonly employed in the synthesis of drugs targeting central nervous system disorders and anti-inflammatory agents. Also utilized in agrochemical synthesis for crop protection chemicals. Its structural properties make it suitable for use in research and development of new chemical entities requiring substituted benzamide scaffolds.