Used as an intermediate in organic synthesis, particularly in the development of pharmaceuticals and agrochemicals. It serves as a building block for constructing more complex molecules due to the presence of the amide functional group, which can participate in various condensation and coupling reactions. Its aromatic and substituted methyl features make it suitable for use in the synthesis of bioactive compounds, including potential anti-inflammatory or antimicrobial agents. Also employed in research settings for the preparation of ligands in catalytic reactions.