Used primarily as an intermediate in organic synthesis, particularly in pharmaceutical research. It serves as a building block for developing bioactive molecules due to the presence of both amide and bromo functionalities, which allow for further chemical modifications. The bromine atom enables cross-coupling reactions such as Suzuki or Heck reactions, facilitating the construction of complex aromatic systems. The amide group can engage in hydrogen bonding, making it useful in the design of enzyme inhibitors or receptor ligands. Commonly employed in the development of central nervous system agents and anti-inflammatory compounds. Also utilized in the synthesis of cyclopentyl-containing analogs for structure-activity relationship (SAR) studies.