Used as an intermediate in organic synthesis, particularly in pharmaceutical and agrochemical industries. It serves as a building block for the preparation of bioactive molecules due to the presence of both amide and bromo functional groups, which allow for further chemical modifications. The bromine atom enables cross-coupling reactions such as Suzuki or Heck reactions, facilitating the construction of complex aromatic structures. The compound is also explored in the development of potential therapeutic agents where substituted benzamides exhibit biological activity, including anti-inflammatory or antimicrobial properties. Its reactivity makes it valuable in research laboratories for designing novel compounds.