Used as an intermediate in organic synthesis, particularly in pharmaceutical and agrochemical industries. It serves as a building block for the preparation of bioactive molecules due to the presence of both amide and bromo functionalities, which allow further transformations such as cross-coupling reactions. Commonly employed in the development of drug candidates where substituted benzamides exhibit biological activity, including anti-inflammatory or antimicrobial properties. Its structure supports derivatization for structure-activity relationship (SAR) studies in medicinal chemistry.